Exposure
The real estate business is largely local in nature, which explains why independent, locally branded real estate firms like ours continue to dominate many markets.The Kim Fraser Team’s marketing mandate is to continually conceive and launch new responsive ways to connect with qualified buyers for our clients’ listings. We have worked very hard over the years to develop a concentrated and comprehensive advertising plan in our local markets with a presence in all prominent outlets as follows:
We offer FREE staging to all of our wonderful clients. Why blend in when you can stand out? We transform homes into beautifully designed spaces that buyers fall in love with. As an Accredited Staging Professional since 2006, Kim is able to help her clients improve the appearance of their homes by either offering tips and pointers, or fully staging the home so it shows in the best light possible. By keeping abreast of the ever-shifting design and color trends Kim is able to decorate a home so that it feels current, comfortable and inviting, while helping potential buyers to see themselves living in the space. This is crucial to getting homes sold quickly and for TOP DOLLAR! Our exceptional staging team strives for perfection and to impress even the most discerning of luxury home owners.
We are excited to announce that we will be providing our clients Customized TV Commercials for their listings! Selling a home in today’s real estate market requires more than simply installing the for sale sign. Our Streaming television commercials allow us to promote our client’s listings in the living rooms of a very specifically targeted audience of viewers.The service has become quite popular with our clients as it allows us to truly maximize their listing’s exposure. Listing your home with us will ensure your listing stands out from the competition.
With Matterport, prospects can view a space from any angle, get a bird’s eye view or walk through rooms as if they were actually there. We can even create guided tours and floor plans. This allows prospective buyers to tour your home in virtual reality from anywhere in the world. We will get more potential buyer’s eyes on your listing by offering a truly immersive, 3D experience.
When it comes to real estate you’ve heard it said that it’s all about location. However, there is another word that has become just as important and that is LIFESTYLE. Lifestyle is a big selling point in real estate but it’s especially important in the luxury market. Our team of real estate agents understands how important lifestyle can be in the selling process and that’s why we leverage it with the power of real estate video—real estate lifestyle that is. A good real estate lifestyle video creates an emotional connection with a prospective buyer, helping them mentally to see themselves living in the home. We have a full-time videographer on staff who is an expert at blending the traditional video footage with drone footage to produce amazing video tours that allow prospective buyers to get a sense of the home inside and out, as well as a feel for the surrounding community.
Aerial/drone photography is another one of the high-end marketing tools we use to set our listings apart from the competition. These HD images & videos create stunning and unique vantage points, angles, and views of our listings that prospective buyers absolutely love.
We leverage all the top social media outlets to further advertise our listings to include paid ads, as well as placing multiple videos of all our listings on all platforms.
We’ve reserved a full page ad for our clients in the Luxury Home Magazine that prints and directly mails over 2,500,000 copies to affluent households and potential buyers in our area and around the world. They also have a digital platform that produces over 50 million impressions annually. Luxury Home Magazine’s focus is on giving its luxury home customers the best exposure possible, locally, regionally, nationally and globally.
Our single property websites are a powerful marketing tool that allow us to direct prospects to a completely customized website highlighting all of our listings unique features. In addition to all of the property information, photos and videos, each custom site includes links to local school information, crime statistics, maps and more. Just another way our listings stand out from the competition.
For our exclusive luxury listings we provide extraordinary marketing pieces. Multiple professionals from artists and designers to photographers and proofreaders are involved in designing our custom listing books for each property that allow every prospective buyer and agent who visits the property to leave with an asset to share with their family and friends and to remind them of the beauty of your house. The booklet will include both daytime and twilight photography, description, floor plans, website domain link, and extensive listing and community information.
Our team has taken their cutting-edge digital marketing efforts a step further with our customized, portable video brochures. These highly impactful brochures combine print and video into one unique marketing presentation—allowing prospective buyers to see a home’s videos from anywhere at any time with no Internet connection required. They provide the ultimate luxury real estate experience with beautiful photos, lifestyle videos and so muchmore.
Our clients listings are elegantly featured on our popular website which is heavily advertised in numerous media outlets and receives an extraordinary amount of traffic every month.
Whenever we list a new property we make a concerted effort to engage the community and create a sense of excitement surrounding the debut. Our goal is to reach out to the backlog of buyers in the market, while also attracting the new buyers just entering their home search, to create a buzz that will hopefully motivate buyers to take action and possibly create a multiple offer situation. One of the ways we do this is by having a Mega-Open House that is fully catered, features live entertainment and may even offer a give-away like an iPad or Seahawks tickets perhaps.
This isn’t all though… leading up to the event, flyers or postcards are printed and distributed to the neighborhood inviting them to the event. An online blitz is created via social media, blogging and normal real estate websites such as the MLS. Instead of just putting out a few signs leading traffic to the home we put out 12 or more with balloons attached.Typically, a lender is also present to pre-qualify prospective buyers who might be ready to make an offer.
Let’s face it, if you don’t invest in the highest quality real estate photography you are selling yourself short. Properties that have high quality photos sell 2x as quickly AND for a higher price than those that do not. Our in-house pho-tographers are the most naturally-talented and experienced real estate photographers. Additionally, our dedication to the highest quality also extends down the line to only working with the best photo editors in the business.
We provide our clients with the highest quality full color flyers, brochures and/or booklets, as well as full color postcards that we mail to the community. However, getting top dollar for our clients listings is about a lot more than just great photography and print materials. The secret to our success lies in our ability to attract buyers by creating a compelling, emotive story about everyone of our listings. Our storytelling platform allows us to generate far more engagement, sharing and interest than our competition.
Our robust email marketing efforts further extend the reach of our brand. We create beautiful “Just Listed” and “Open House” emails of our listings that are emailed to the local brokers as well as our as extensive list of our past clients, social media associates and more. We have also added text message marketing to our email campaigns, and use text messaging technology daily to promote new listings and open houses.